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rajia rimi
Jun 20, 2022
In Travel Forum
We all know that automation is drastically changing the way we approach Industry Email List PPC. From setting up to managing and optimizing campaigns, our roles Industry Email List are evolving. In his new book “Digital Marketing In An AI World”, Frederick Valleys, former Googler and co-founder of the campaign optimization platform Optimizer, explains why understanding the fundamentals of PPC is more important than ever, what the machine learning Industry Email List can (and can't) and the skills and abilities that marketers will need. I sat down with Valleys at SMX Advanced in Seattle last week to discuss the book. We discussed his experience as the Industry Email List first member of the AdWords team and one of its biggest advertisers, and why he's optimistic about our different Industry Email List roles as digital marketers in the age of digital. 'automating. Listen or read the interview below. This interview with Frederick Valleys, CEO of Optimizer, has been lightly edited and condensed. Let's Industry Email List talk about it on a very basic level: what are we talking about when we talk about AI, when we talk about machine learning and when we talk about automation and what marketers need to really understand what these terms mean Industry Email List and which are discarded. so many. At a very high level, you need to understand where technology comes from and how fast it changes. And basically understand that this is a very real change that is Industry Email List going to have a big impact. But it's also not as comprehensive as many people might think. So if you look at mainstream media or
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