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Therefore, the point of differentiation is whether or not the brand, product or company is mentioned in the keyword . The other Business Email List keywords, therefore, will address product differentials, the needs they fill, the pains customers experience before using them, what their benefits are, trends, and other information that will help the potential Business Email List customer make their decision. But, thinking from a strategic point of view, it also has another important difference: it communicates with a lead that is already well nurtured and Business Email List oriented about the product or service offered.