From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences Special leads for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study, 84% of brands use events and experiences to promote their products and services to consumers. But Special leads simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose.
So what does it mean to be a purpose-driven brand? It means defining Special leads who you are—your mission and values—and then creating business and operational models that deliver on those goals. It’s about making a lasting and positive change in the world. And when that message resonates with consumers, there’s a lasting impact. According to new Accenture research Special leads, two-thirds of consumers prefer to purchase from companies Special leads that stand for a purpose and reflect their own values and beliefs.
Create Purpose-Driven Campaigns One of the quickest ways to learn what Special leads consumers think about your brand and the message it’s sending is to meet them where they’re already voicing their opinion: on social media. Strengthen your brand-consumer relationship by practicing social listening and responding to comments—both positive and negative—in a timely Special leads manner. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors. After learning what consumers want,